
Omar is a member of the Harvard Business Review Advisory Council. His career spans over 20 years in marketing and communication, with extensive Global, regional and local experience gained in FMCGs, Automotive, Telecommunication and Aerospace, to name a few. With this under his belt, he is a true believer that experience keeps a brand growing because great experiences turn into happy memories, bringing customers back. Currently, he leads the International marketing activities in EMEA and Turkey for Bombardier Aviation. He holds a bachelor’s degree from the American University of Sharjah in Business administration and Management information systems. Also, he has a diploma in Luxury Brand management and a certificate in Global PR management and international marketing strategy from the London School of Business and Finance. He is a frequent speaker at the American University of Sharjah for Communication in Business classes, a Host of the Maba3ref Podcast that crossed 25,000 Downloads, and a regular guest on Star FM Abudhabi, discussing all around marketing and business.
Branding
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Oct 3, 2023
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10 min read
Emotional Appeal in Marketing Campaigns
